What started in a basement on the Amsterdam Red Light District has grown into a global phenomenon. From a small shop to building a world-renowned brand: that doesn’t just happen. It deserves to be celebrated, and that’s what we’re going to do.
Over the next few months, we’re going all out. Expect events, promotions, limited-edition products, give-aways and fun activities. Everything to reflect on our roots and look forward to the future together.
Here’s a sneak peek of what’s coming your way:
We’re not stopping at just one party – we’re making it a celebration that lasts until a year after our anniversary. That’s about a year and a half! And you’re part of it.
Anniversary Celebration Week
In the coming months, all locations will be in full swing. Live music, DJs, bites, drinks, and the vibe you can only find with us. Come by, dance, laugh, and toast with us – it’s going to be legendary. Want more info? You’ll hear it soon!
Anniversary Cocktail
Especially for this anniversary, we’ve created a unique cocktail that you can already order in our cafés. Strong, sweet, with a touch of nostalgia – just the way we like it.
Space Pop Launch
We’re launching our very own Anniversary Space Pop in our coffeeshops – a magnum-sized chocolate cake with a twist. Not only a treat for your taste buds but also a trip for your mind.
Old Skool Coin Machine
Throwback alert! Starting June 2025, you’ll find an old-school coin machine in our Main Brand Store. Spin, click, and score a limited-edition The Bulldog coin. Only for true collectors – or anyone who thinks it’s just cool.
Giveaways
We’re giving away a lot. Unique prizes, exclusive The Bulldog merch, and goodies you won’t find anywhere else. Follow us on social media, check the newsletter – or both – and get your chance to win.
Collaboration with Dadara
He’s back! Artist Dadara – you know, the one behind our legendary beer coasters from 25 years ago – has designed a new edition especially for our anniversary. An artwork with a wink and a hefty dose of nostalgia. You can admire them at all our locations or order them online so this little gem can shine at your place too.
Limited Edition Products
At the end of this year, we’ll release a special line of products: exclusive clothing, 420 gear, and accessories. Limited edition, so available for only a short time. For everyone who wants to feel The Bulldog and wear it with pride.
We’re rebels, we’re real, and we’ve been unstoppable for 49 years. But this year, we’re taking it to the next level. So come by, celebrate with us, laugh, dance, chill, and toast to what’s been – and everything that’s yet to come.
On to 50 years of The Bulldog!