North Holland Hospitality Fair 2026

On March 30 and 31, 2026, we were present at the 15th edition of the North Holland Hospitality Fair. Thanks to a great opportunity and invitation from VHC Jongens, we were able to set up our own stand at this regional hospitality event. The place where entrepreneurs, suppliers, and professionals from the industry come together.
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The Bulldog Energy Drink at the North Holland Hospitality Fair 2026

It was our very first time participating in this fair, and from the moment we arrived, it felt like the perfect place to share our story. The atmosphere was open, energetic, and full of curiosity. For two days, we stood among other strong brands, exchanged experiences, and met entrepreneurs who make a difference in the hospitality world every single day.

Our focus: putting our Energy Drink back on the map

Since our return to the market (after an intense legal battle with another energy drink brand) our focus has been on one thing: reintroducing professionals and consumers to The Bulldog Energy Drink.
Everyone knows The Bulldog as a brand, but not everyone is (still) familiar with our drink. And that’s exactly what we want to change.

The fair offered the perfect environment to do just that. We had countless conversations, shared our story, and most importantly: let people taste it. Because once you taste it, you immediately understand why we’re so proud of this comeback.
Generating leads and telling our story were our top priorities — and we more than succeeded. We connected with hospitality entrepreneurs, buyers, and partners who are curious about what The Bulldog Energy Drink can add to their assortment.
It was also inspiring to meet other brands, exchange ideas, and see just how diverse and innovative the hospitality landscape in North Holland truly is.

Two days full of energy, literally and figuratively

The North Holland Hospitality Fair was a great success for us. Two days filled with conversations, tastings, new insights, and above all: confirmation that we’re on the right track. We’re excited to see which new collaborations will grow from this.
This definitely leaves us wanting more.

 

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